The Inventor |
The Inspired |
President - Sheldon Lavineway started in fabricating shop at the age of 14 in the summer holidays. This continued to full time after high school where he learned all departments in the steel fabricating company, JR Wire and Metal, in Winnipeg, MB. He move to Vancouver at the age of 24 and started inventing or innovating things out of his own curiosity and desire to improve on existing products. The first innovative product was called the Double Whammy. It was his first vibrato accessory that he designed for electric guitars. This experience allowed Sheldon to learn the process of product development. After this, he was inspired to do more. Experienced in the music industry, he started designed more products to launch. Sheldon is a key part of creativity and innovation for new product development for Breeze Inventions Inc. From an early age, Sheldon has been blessed with a very technical and analytical mind. Studying form and function became an obsession. He began emulating his observations by fabricating intricately detailed wood carvings. He soon graduated to casting metals and plastics, developing an eye for problem solving and improving function. Fast forward to today and Sheldon has had over 30 years of product development experience. The most notably invention is the award winning Trem-King guitar vibrato system. In the process Sheldon has gained invaluable experience in what it takes to bring a new product from creation to completion. From the prototyping process, the patenting process and market knowledge. Sheldon has developed the skills to bring an original idea to commercial viability.
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Business Partner - Mitch Helten has been an entrepreneur since 19 years of age when he successfully won the exclusive North American rights to distribute a Japanese electronic item. Four years later, the rights were sold for $400,000. Since then Mitch has been involved in the start-up and expansion of several companies including SPI International Transportation, Tailwind Transportation Software Ltd, Benoit Forster Video Productions, Breeze Inventions Inc. and various other entertainment ventures. He has provided leadership that has brought SPI from startup to a leading North America wide freight transportation network. Mitch started Tailwind in 2002 providing software to transportation companies across North America. This company has just released its redesigned system and is primed for growth. All the companies that he has started have been successful. Mitch’s forward vision and entrepreneurial drive is a great asset and provides the impetus for pursuing opportunities to the success of these companies. Through his company, Dove Innovation and Management Group Inc., Mitch provides start Up, growth management expertise, management systems and marketing consulting while being an equity partner of companies in freight brokerage transportation arrangement, trucking & logistics systems, video and digital marketing industries. Coming from a musical family and a musician himself Mitch was inspired by the inventions and ideas that Sheldon has and encouraged him to follow his dream to bring these inventions to the marketplace for all to enjoy.
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